I remember back when Napster first came out. It was nice being able to download any song at any time. Now I understand the problems Napster had. First the music industry saw the destructiveness of downloading music before they saw the potential. They saw that downloading music was people getting music without paying for it. They did everything they could to fight Napster. In the end, the challenges Napster faced allowed other music downloading sites to rise up and become successful. Like iTunes for example.
In addition to what digital entrepreneurs are doing it is interesting to see what companies are doing in response to the increasing group of digital natives. In the beginning companies did not see the potential of Embracing the digital native. After a while they realized they could increase the market place for their business by going online and reaching out to the digital world. "businesses have gone from ignoring informal groups of Digital Natives getting together online to obsessing about ways to monetize their enthusiasm" (Palfrey)
It is amazing how some companies are starting to take advantage of the digital environment. Global WorkPlace Innovation and The Johnston Automotive Group contacted a study of digital natives. There goal was to "understand the relationship between the digital natives and technology in order to understand how the workplace may need to change to accommodate them."(Johnson Controls) They learned that in the workplace they will need:
- Greater access to technology
- Cloud computing
- Internal knowledge management to support collaboration.
- A more comfortable working environment
- Sustainable working environment.
Yet there are still people in the non digital generation that are still reluctant to embrace the digital world. For example the band AC/DC had a long time hold out before they released their music on ITunes. They had said for the longest time that "their music will never be available for download" (techdirt)
Sources:
AC/DC Says Their Songs Will Never Be Available For Download; Rest Of Internet Laughs | Techdirt. (n.d.).Techdirt.. Retrieved June 9, 2014, from https://www.techdirt.com/articles/20110508/23273614200/acdc-says-their-songs-will-never-be-available-download-rest-internet-laughs.shtml
Digital Natives | Johnson Controls Inc.. (n.d.). Digital Natives | Johnson Controls Inc.. Retrieved June 9, 2014, from http://www.johnsoncontrols.com/content/us/en/products/globalworkplacesolutions/workplacenow_e-zine/digital_natives.html
Palfrey, John and Gasser, Urs. (2008). Born Digital: Understanding the First Generation of Digital Natives. [On-line] Retrieved June 1, 2014 from: http://site.ebrary.com/id/10392430?ppg=8
Brian, you mentioned how iTunes used the idea created by Napster to make music downloadable. Not only are companies doing this now, but our students are as well. They are taking ideas presented either online or in some other fashion and "remixing" it. "By designing their own remixed lessons, students learn how to relate concepts they've learned in a course to form new, unique messages," (Academic Partnerships, 2013). TED-ed, ThingLink, and Glogster are three ways that students can create remixes.
ReplyDeleteI used ThingLink to present my STEM project on Playgrounds. It was awesome. I had everything I needed all on one screen. These are great ideas to check out.
-Sara
Resource:
Academic Partnerships. (2013). Remixing Content: Deepen Learning Through Student-Created Lessons. Retrieved online from http://facultyecommons.org/remixing-content/
In the online article "10 Benefits of Cloud Computing", http://www.verio.com/resource-center/articles/cloud-computing-benefits/, they list reduce capital costs, improve accessibility, and monitor projects more effectively, all of which would make sense for a businesses to want to use cloud computing. According to the article by using cloud computing it reduces the cost of having to purchase hardware of software. I see a benefit to using cloud computing in education and business.
ReplyDeleteI remember downloading hundreds of songs from Napster. I found it to be a fantastic way to find older music that wasn't available anywhere else. I was disappointed when it was shut down even though I could understand the reasoning. Your comment about how Napster led to the development of iTunes was intriguing. I did a brief internet search on the topic and found an article that took it even farther. The article located at http://www.austinchronicle.com/daily/screens/2013-07-01/how-napster-changed-the-world-and-lost-everything/ discusses how Napster influenced more than just the music industry. It also references a documentary film titled "Downloaded" about our current net generation.
ReplyDeleteSara mentioned that students have picked up on the downloadable lifestyle by creating remixes of music and posting them online. I have read where some artists have tried to take legal action against people who do this. I've also read where some artist have taken to the internet to encourage people to do this. Some have created websites where people can submit their remixes for others to view. An interesting result has been that sales of the original artists music have increased when they encourage their fans to have fun with the songs. I see two distinct benefits when this happens. First, it gives people a creative outlet where they can get recognition for their efforts. Second, it gives the original artists tons of free advertising. It's hard not to be impressed by the ingenuity of these artists. It's also hard not to be impressed with the power of social media.